The timeline shows a forecasts of programmatic (RTB and non-RTB) and non-programmatic shares of digital advertising spending in the United States from 2010 to 2020. According to Business Insider, the RTB share will increase from 31 percent in 2015 to 48 percent in 2020.
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
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- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
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Statistics
Business Insider. (May 29, 2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020." Chart. May 29, 2015. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. (2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic Vs. Non-programmatic Share of Digital Advertising Spending in The United States from 2015 to 2020." Statista, Statista Inc., 29 May 2015, https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider, Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 Statista, https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/ (last visited June 16, 2024)
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph], Business Insider, May 29, 2015. [Online]. Available: https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/