Luxury brand awareness in China 2012

Luxury brand awareness in China in 2012

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Release date

March 2012

Region

China

Survey time period

2012

Number of respondents

260 respondents

Supplementary notes

The data are based on a survey of 260 Chinese luxury consumers from Beijing, Shanghai, Chengdu, and Dalian. Those surveyed had bought at least one luxury brand item in the last 6 months, for which they paid more than 800 U.S. dollars.

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