New U.S. donors - total revenue by original gift level

Published by Statista Research Department, May 1, 2011
The statistic shows the lifetime revenue in 2010 per donor acquired in 2007 by original gift level and channel. From 2007 to 2010, donors who originally gave 15 to 24 U.S. dollars and were acquired online gave an average total of 76 U.S. dollars.

Total revenue per U.S. donor from 2007 to 2010, by original gift level and channel (in U.S. dollars)

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Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

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