South Korea: reasons for video game popularity globally 2023

According to a survey conducted across 26 countries in 2023, around 18 percent of respondents stated that they considered the graphics to be a leading reason for the popularity of Korean video games worldwide. Other commonly reported reasons were the good gameplay as well as the various genres and subjects available.

Leading reasons for the popularity of South Korean video games worldwide as of November 2023

Characteristic	Share of respondents
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Release date

April 2024

More information

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

10,192 respondents

Age group

15-59 years

Special properties

respondents who experienced South Korean video games

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.

Original question: "What do you think is the biggest factor working in favor of Korean video games?"

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