Singles' Day leading skincare brands on JD.com China 2023, based on GMV
In 2023, SK-II generated a gross merchandise volume (GMV) of 0.45 billion yuan on JD.com during Singles' Day sales in China, the largest amount among skincare brands. OLAY followed with a GMV of 0.28 billion yuan. L’Oréal ranked the third on JD.com, with a GMV of 0.26 billion yuan. However, it realized a GMV of 2.38 billion yuan on