Rakuten Insight in July 2023, 64 percent of Chinese respondents stated that they clicked on social media ads when the content is entertaining. Overall, the relevance of the content played a huge role for a majority of respondents across the region.
According to a survey conducted by Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory
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Rakuten Insight. (August 2, 2023). Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. (2023). Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading Reasons for Clicking on Social Media Advertisements in Asia as of July 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight, Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory Statista, https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/ (last visited June 10, 2024)
Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/