EU: number of Apple users 2023, by product
In April 2023, hardware and digital platform giant Apple released its user number for the European market. As of the examined period, the iOS App Store had approximately 101 million users in the European Union. In comparison, the iPadOS App Store counted around 23 million users in the market. Apple Books, Apple's podcast paid subscriptions, as well as the Apple Watch's app distribution system watchOS App Store, counted less than one million users, respectively.