Market share of fragrance brands on Alibaba's platforms in China in 2021

Published by
Xin Ou,
Feb 23, 2024
In 2021, approximately 5.8 percent of fragrance sales on Alibaba's e-commerce platforms were made by the Chinese fragrance and floral brand THE BEAST. The global prestige fragrance brand Jo Malone accounted for 1.2 percent of the market that year.

Share of online fragrance sales on Alibaba's e-commerce platforms in China in 2021, by brand

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Release date

February 2023

Region

China

Survey time period

2021

Supplementary notes

Alibaba's e-commerce platforms includes Tmall and Taobao.

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