EU: Likeliness of buying & eating sustainable food 2023

When surveyed in 2023, some 59 percent of survey respondents in selected European Union countries* stated that they are likely to buy and eat sustainable food. As compared to the previous year, this is a notable decrease in the proportions among respondents.

Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023

Characteristic	2023	2022	2021
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Release date

May 2024

More information

Region

Europe, EU

Survey time period

2021 to 2023

Number of respondents

17,931*

Age group

18-65 years

Special properties

Missing percentage points to 100 percent are likely due to rounding.

Method of interview

Online panel

Supplementary notes

Respondents were asked: How likely or unlikely, if at all, are you to buy and eat food that is less damaging for the environment and is more sustainable?

* In 2021, the number of respondents was 11,439. In 2022, there were 11,215 respondents. Respondents are from Austria, Belgium, Estonia, Finland, France, Greece, Portugal, Sweden or the UK.

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