A survey of May 2022 revealed that halal was the decision making factor for 91 percent of respondents in Southeast Asia to buy a product. 68 percent of respondents answered that good value for money influences their decision to purchase any product in 2022.
Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022
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VMLY&R, & Wunderman Thompson Commerce. (September 14, 2022). Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R, und Wunderman Thompson Commerce. "Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022." Chart. September 14, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R, Wunderman Thompson Commerce. (2022). Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R, and Wunderman Thompson Commerce. "Most Important Factors When Buying a Product for Muslim Consumers in Southeast Asia in 2022." Statista, Statista Inc., 14 Sep 2022, https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R & Wunderman Thompson Commerce, Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/ (last visited June 10, 2024)
Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022 [Graph], VMLY&R, & Wunderman Thompson Commerce, September 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/