B2B organizations' revenue share from digital channels in France 2021-2025

Published by Daniela Coppola, Mar 1, 2024
In France, the share of business-to-business (B2B) organizations' revenue share which comes from digital channels has increased from 29 percent in 2021 to 41 percent in 2023. According to this, the rise is expected to continue, with the revenue share from digital channels in 2025 projected to be 51 percent.

Share of business-to-business (B2B) organizations' revenue coming from digital channels in France in selected years from 2021 to 2025

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Release date

February 2024

Region

France

Survey time period

October 6 to November 8, 2023

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

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Statistics on " E-commerce in France "

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Overview

6

User penetration

4

E-commerce merchants

8

Consumer behavior

8

Social commerce

5

Further related statistics

10

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