According to a worldwide survey conducted with affluent consumers in the first quarter of 2024, the most popular social media activity in relation to luxury brands and services were following a brand and liking or recommending a brand to friends. Approximately half of consumers worldwide have engaged in such social media interactions.
April 2024
North America, Europe, Central and South America, APAC, MENA, LAC
Q1 2024
493 respondents
18 years and older
Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
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Business Solutions including all features.
Overview
Key platforms
Mobile market share
Meta
YouTube
TikTok/Douyin
Chinese platforms
Content creators
Consumer behavior
