Interest in outsourcing DOOH campaigns worldwide 2021

Published by
J. G. Navarro,
Mar 31, 2023
According to a 2021 survey among marketers worldwide, 39 percent of global respondents said they were planning to enlist the help of a managed service partner when investing in digital out-of-home (DOOH) activations. Almost a third of global respondents said they intended to take a hybrid approach, while 33 percent said they planned to take the in-house route.

Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021

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Release date

December 2021

Region

Worldwide

Survey time period

September 2021

Number of respondents

300 respondents

Special properties

among mid-senior level media planners from a wide variety of verticals

Supplementary notes

Forecast.

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