According to a survey conducted among United States gamers in June 2021, 42 percent of respondents said they expected in-game product placement to be relevant to the game being played. In-game product placement was expected to be relevant to gamers themselves by 30 percent of respondents, while 29 percent said they disagreed with the assumption that the usage of fake brands in video games would be favored over that of real ones.
Attitudes towards brands in video games among gamers in the United States in June 2021
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eMarketer. (February 1, 2022). Attitudes towards brands in video games among gamers in the United States in June 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/
eMarketer. "Attitudes towards brands in video games among gamers in the United States in June 2021." Chart. February 1, 2022. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/
eMarketer. (2022). Attitudes towards brands in video games among gamers in the United States in June 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/
eMarketer. "Attitudes towards Brands in Video Games among Gamers in The United States in June 2021." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/
eMarketer, Attitudes towards brands in video games among gamers in the United States in June 2021 Statista, https://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/ (last visited November 10, 2024)
Attitudes towards brands in video games among gamers in the United States in June 2021 [Graph], eMarketer, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/
