Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowPreferred ways to incorporate functional ingredients into diet in the U.S. in 2020
In 2020, 55 percent of responding consumers in the United States stated that they prefer to add functional ingredients to their diet via the intake of supplements. Generally, U.S. consumers prefer this option over inherently functional food and beverages. Functional food and beverages with added fortification were least likely to be named as preferred method to add functional ingredients to a diet.
