Three out of four marketing executives in Russia planned to increase spending on social media marketing in the second half of 2021, according to a survey conducted in the second quarter of that year. Furthermore, none of the respondents expected to decrease their expenditure on search marketing in that period. At the same time, nearly 30 percent stated they would reduce their spending on traditional marketing channels, such as TV, print media, and newsletters by post.
In the following six to twelve months, how much would you spend on the following marketing channels compared to the previous six months?
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Other statistics that may interest you Marketing in the United States
Overview
7
- Premium Statistic Marketing spending in the U.S. 2019-2023, by channel
- Premium Statistic Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2023
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
- Premium Statistic Expected change in marketing spending according to CMOs in the U.S. 2012-2024
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
- Premium Statistic Change in new business opportunities for agencies in the U.S. 2020-2023
Mobile
5
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
- Premium Statistic Reasons for text marketing use in the U.S. 2023
- Premium Statistic Mobile internet users in the United States 2020-2029
- Basic Statistic Reach of most popular U.S. smartphone apps 2023
Social
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- Premium Statistic U.S. businesses social media marketing budget share 2015-2024
- Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
- Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
- Premium Statistic Most used social media platforms by type in the U.S. 2023
- Premium Statistic Social media accounts users followed and bought from in the U.S. 2023, by generation
- Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
- Premium Statistic Influencer marketing spend growth in the U.S. 2022-2023, by player type
Artificial intelligence
6
- Premium Statistic Popularity of generative AI in marketing in the U.S. 2023
- Premium Statistic Top ways in which B2B marketers use AI in the U.S. 2023
- Premium Statistic Top marketing benefits of AI usage in U.S. companies 2023
- Premium Statistic Leading objectives of AI deployment according to marketers in the U.S. 2023
- Premium Statistic Concerns about generative AI use among marketers in the U.S. 2023
- Premium Statistic Top forms of regulation that should guide AI use in marketing in the U.S. 2023
Diversity, equity, and inclusion
5
- Basic Statistic Employment change for ad, promotions, and marketing managers in the U.S. 2022-2032
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2023, by position
- Basic Statistic Median annual wages of advertising, promotions, & marketing managers in the U.S. 2022
- Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2023
- Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2023
CMOs
4
- Premium Statistic CEOs' assessment of their CMOs in the U.S. 2021-2023
- Basic Statistic Average tenure of CMOs at the leading 100 advertisers in the U.S. 2004-2023
- Premium Statistic Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2023
- Premium Statistic CEOs' opinion on CMOs with short tenures in the U.S. 2021-2023
Challenges
6
- Premium Statistic Difficulty in obtaining new business for agencies in the U.S. 2020-2023
- Premium Statistic Leading problems CEOs wanted marketing to help them solve in the U.S. 2023
- Premium Statistic Leading challenges according to CMOs of for-profit companies in the U.S. 2023
- Premium Statistic Top external challenges CMOs expected to face in Canada & the U.S. 2023
- Premium Statistic Most challenging media transformations according to CMOs in Canada & the U.S. 2023
- Premium Statistic Companies' top challenges in the next 12 months according to CMOs in the U.S. 2023
Further related statistics
9
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising costs of The Clorox Company 2011-2023
- Change in B2C content marketing budgets North America 2020
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Online advertising of companies in China 2016
- Operational concerns for nonprofit organizations in the United States 2012
- New U.S. donors - retention rate by age and channel
Further Content: You might find this interesting as well
Statistics
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising costs of The Clorox Company 2011-2023
- Change in B2C content marketing budgets North America 2020
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Online advertising of companies in China 2016
- Operational concerns for nonprofit organizations in the United States 2012
- New U.S. donors - retention rate by age and channel
Criteo. (June 24, 2021). In the following six to twelve months, how much would you spend on the following marketing channels compared to the previous six months? [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1246766/marketing-spending-plans-by-channel-russia/
Criteo. "In the following six to twelve months, how much would you spend on the following marketing channels compared to the previous six months?." Chart. June 24, 2021. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1246766/marketing-spending-plans-by-channel-russia/
Criteo. (2021). In the following six to twelve months, how much would you spend on the following marketing channels compared to the previous six months?. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1246766/marketing-spending-plans-by-channel-russia/
Criteo. "In The following Six to Twelve Months, How Much Would You Spend on The following Marketing Channels Compared to The Previous Six Months?." Statista, Statista Inc., 24 Jun 2021, https://www.statista.com/statistics/1246766/marketing-spending-plans-by-channel-russia/
Criteo, In the following six to twelve months, how much would you spend on the following marketing channels compared to the previous six months? Statista, https://www.statista.com/statistics/1246766/marketing-spending-plans-by-channel-russia/ (last visited June 11, 2024)
In the following six to twelve months, how much would you spend on the following marketing channels compared to the previous six months? [Graph], Criteo, June 24, 2021. [Online]. Available: https://www.statista.com/statistics/1246766/marketing-spending-plans-by-channel-russia/