Impact of influencer endorsements on buying in Hong Kong 2023, by item type
Rakuten Insight in May 2023, a majority of respondents from Hong Kong who had followed social media influencers stated that they had bought products recommended by influencers. Endorsed cosmetics were the most commonly bought products with a 44 percent approval rate.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by