Booking timing of transport tickets via online travel agencies in Japan 2023
Rakuten Insight in June 2023 in Japan, 53 percent of respondents who bought travel tickets via online travel agencies stated that they used the service several months before the trip. The survey found this to be the most common timing to book or purchase travel related means of travel for users in Japan, followed by the purchase of transport tickets several weeks before the trip.
According to a survey on usage penetration of online travel agencies conducted by