Impact of COVID-19 on average monthly value sales of deodorants in India 2020

Published by A. Minhas, Mar 17, 2022
In the financial year 2020, the average monthly value sales of deodorants fell drastically to 19 during the lockdown three and four (April to May), compared to their baseline value of 100 during pre-Covid in India. The impact of coronavirus (COVID-19) on consumer purchase of deodorants was clearly visible. The month of June saw a massive recovery in the average monthly value sales to 120.

Impact of coronavirus (COVID-19) on average monthly value sales of deodorants in India in 2020

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Release date

July 2020

Region

India

Survey time period

December 2019 to June 2020

Supplementary notes

Average monthly value sales for Deodorants for pre-Covid period of December 2019, January 2020 and February 2020 are taken as baseline (100) and subsequent periods are indexed with baseline.

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