According to a survey conducted in 2019 among digital marketing specialists at large enterprises in Japan, around 76 percent of businesses implemented online advertising as a digital marketing measure. Online ads were followed by website optimization methods such as search engine optimization (SEO) or search engine marketing (SEM).
Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019
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Statistics
Fujitsu Research Institute. (January 16, 2020). Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1188593/japan-leading-digital-marketing-measure-large-business/
Fujitsu Research Institute. "Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019." Chart. January 16, 2020. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1188593/japan-leading-digital-marketing-measure-large-business/
Fujitsu Research Institute. (2020). Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1188593/japan-leading-digital-marketing-measure-large-business/
Fujitsu Research Institute. "Leading Digital Marketing Measures and Tools Implemented at Large Businesses in Japan as of October 2019." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1188593/japan-leading-digital-marketing-measure-large-business/
Fujitsu Research Institute, Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019 Statista, https://www.statista.com/statistics/1188593/japan-leading-digital-marketing-measure-large-business/ (last visited May 15, 2024)
Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019 [Graph], Fujitsu Research Institute, January 16, 2020. [Online]. Available: https://www.statista.com/statistics/1188593/japan-leading-digital-marketing-measure-large-business/