Viewership of live sports on TV in the U.S. 2023, by generation
Fans can follow their favorite sports, teams and podcasts in a variety of different ways, including live TV, internet and radio. In a survey conducted in October 2023, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. While 11 percent of Gen Z consumers watched live sports nearly daily, the share of millennials viewing sports on a daily basis amounted to 16 percent.