According to a survey on the main platforms used by influencers conducted in Indonesia in 2018, 97 percent of the influencers surveyed stated that Instagram was the platform they used most. The relatively high internet and social media penetration in Indonesia were among other factors that have been accelerating the popularity of influencer marketing in the country.
Leading platforms used by influencers in Indonesia in 2018
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Other statistics that may interest you Influencer marketing in Indonesia
Overview
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- Premium Statistic Global influencer marketing value 2016-2024
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- Premium Statistic Indonesia: social network penetration Q3 2023
- Basic Statistic Number of users of social media advertising in Indonesia 2019-2028
- Premium Statistic Ad spending of the influencer advertising industry in Indonesia 2019-2029
Marketing strategies
6
- Premium Statistic Most viewed content formats on social media Indonesia 2023
- Premium Statistic Frequency of running influencer campaigns Indonesia 2023
- Premium Statistic Willingness to pay for influencer collaboration products Indonesia 2023
- Premium Statistic Influencers endorsing products purchased by consumers Indonesia 2023
- Premium Statistic Factors influencing consumer purchasing decisions for new brands Indonesia 2023
- Premium Statistic Social media platforms influencing purchases Indonesia 2023, by generation
Engagement rates
5
- Premium Statistic Engagement with user-generated content Indonesia 2023
- Premium Statistic Facebook influencers engagement rate Indonesia 2023, by follower count
- Premium Statistic Instagram influencers engagement rate Indonesia 2023, by follower count
- Premium Statistic TikTok influencers engagement rate Indonesia 2023, by followers count
- Premium Statistic YouTube influencers engagement rate Indonesia 2023, by follower count
Number of influencers
4
- Premium Statistic Number of TikTok influencers in Indonesia 2023, by followers count
- Premium Statistic Number of Instagram influencers in Indonesia 2023, by follower count
- Premium Statistic Number of YouTube influencers Indonesia 2023, by follower count
- Premium Statistic Number of Facebook influencers Indonesia 2023, by follower count
Popular influencers
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- Premium Statistic Leading TikTok influencers Indonesia 2023, by number of followers
- Premium Statistic Leading YouTube channels Indonesia 2024, by number of subscribers
- Premium Statistic Leading Instagram accounts Indonesia 2024, by number of followers
- Premium Statistic Leading Twitch streamers Indonesia 2024, by number of followers
Consumer attitudes
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- Premium Statistic Share of people who followed social media influencers Indonesia 2023
- Premium Statistic Frequency of seeing influencer promotions before purchase Indonesia 2023
- Premium Statistic Sources of brand discovery Indonesia Q3 2023
- Premium Statistic Usage of social media for brand research Indonesia Q3 2023, by platform type
- Premium Statistic Products bought based on influencer endorsement Indonesia 2023
- Premium Statistic Impact of social media influencers on consumer buying behavior Indonesia 2023
Further related statistics
5
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Leading trends in technology in restaurants in the U.S. 2015*
- Reasons for using social media to get a customer service response 2012
Further Content: You might find this interesting as well
Statistics
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Leading trends in technology in restaurants in the U.S. 2015*
- Reasons for using social media to get a customer service response 2012
GetCRAFT. (May 26, 2020). Leading platforms used by influencers in Indonesia in 2018 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT. "Leading platforms used by influencers in Indonesia in 2018." Chart. May 26, 2020. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT. (2020). Leading platforms used by influencers in Indonesia in 2018. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT. "Leading Platforms Used by Influencers in Indonesia in 2018." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT, Leading platforms used by influencers in Indonesia in 2018 Statista, https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/ (last visited June 16, 2024)
Leading platforms used by influencers in Indonesia in 2018 [Graph], GetCRAFT, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/