After seeing an advertisement on ad-supported CTV (connected TV), more than half of consumers in the United Kingdom (UK) were more likely to tell a friend about a brand. Just under half claimed they were also more likely to search for a brand while 44 percent were more likely to visit the brand's store or website. CTV ads were also shown to have an impact on positive brand-perception. Here, 39 percent were more likely to have an increased favorable opinion of a brand as a result.
Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020
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Other statistics that may interest you Connected TV advertising in the United States
Market overview
4
Advertising spending
6
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic Digital video ad spend in the U.S. 2023, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
Market leaders
3
Marketer usage
8
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022
Consumer insights
6
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
- Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
Further related statistics
7
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- TV viewership in the U.S. selected National Hockey League games 2011
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Statistics
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- TV viewership in the U.S. selected National Hockey League games 2011
Unruly Media. (May 8, 2020). Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media. "Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020." Chart. May 8, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media. (2020). Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media. "Consumer Action after Seeing An Ad on Ad-supported Ctv* in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 8 May 2020, https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media, Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/ (last visited June 10, 2024)
Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020 [Graph], Unruly Media, May 8, 2020. [Online]. Available: https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/