IVT share in online display and video ad traffic in China 2018-2019

Published by
Lai Lin Thomala,
Mar 25, 2022
Digital advertisers should be aware of online ad frauds in China. In 2019, invalid ad traffic (IVT) accounted for nearly 43 percent of the online traffic of display ads in the country. In general, almost a third of China's online ad traffic was invalid or fake that year.

Share of invalid ad traffic (IVT) in online display and video advertising traffic in China in 2018 and 2019

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Release date

April 2020

Region

China

Survey time period

2018 and 2019

Special properties

data collected from 65,000 campaigns by 2,000 brands across 1,200 platforms

Supplementary notes

Invalid traffic is an activity that does not come from a real user and a genuine interest. It includes clicks generated by publishers clicking their own ads or encouraging clicks on their ads, repeated ad clicks by one or more users, clicks by robots or other deceptive software, etc.

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