Brazil: share of clothing companies using e-commerce by size 2020
In Brazil, there is a correlation between the size of a company and the usage of e-commerce sales channels in the apparel industry. In 2020, over 70 percent of large businesses in this industry used digital platforms to sell their products, while only 46.3 percent of small-sized clothing companies did so. In 2020, 13.5 percent of Brazilian apparel businesses had their own e-commerce website.
