Important marketing measurement tools in cookieless times U.S 2020

Measurement tools believed to gain importance in a cookieless era according to marketing professionals in the United States as of July 2020

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Release date

September 2020

Region

United States

Survey time period

July 6 to 14, 2020

Number of respondents

200 respondents

Special properties

among agency and marketing decision makers

Supplementary notes

Original question: "There has been industry news and discussion around restricting or limiting the use of 3rd party cookies. Which type of advertising measurement and/or research will become more important in a "cookieless” world?"

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Statistics on " Data usage in marketing and advertising in the U.S. "

Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

Further related statistics

19
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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