Coronavirus (COVID-19) impact on ad spend in Italy H1 2020
coronavirus (COVID-19) will result in a decrease between 20 and 30 percent of the spending in advertising.
About 44 percent of Italian professionals working in the advertising industry estimated the ad spending to decrease by more than 30 percent over the first semester of 2020, a survey revealed. According to 31 percent of them, the lockdown imposed by the