Ferrari number of new registrations South Korea 2015-2019
Despite its successes, Ferrari was surpassed in 2019 by the fellow Italian automaker Lamborghini, largely due to the popularity of the Lamborghini Urus SUV, launched in 2018. However, Ferrari continues to launch new models and has the most active marketing campaign among supercar makers in Korea, so it is expected to continue to enjoy good sales. In addition, Ferrari is preparing their own super-SUV to counter the Urus.