LATAM Airlines: investment in sustainable tourism 2016-2019
The "Cuido mi Destino" program is an initiative of LATAM Airlines to promote sustainable tourism practices where the company operates. The program is built upon three main focus, the economic, social, and environmental. The economic pillar focus on initiatives that promotes entrepreneurship and employment generation within the tourism industry. The social pillar fosters responsible tourism, and the environmental pillar target initiatives such as environmental restoration of degraded areas.