Forecasted IT and digital market growth Thailand 2022, by type
Digital advertising
Since the Thai government introduced the Thailand 4.0 economic model in 2016, digitalization became crucial in economic and commercial activities. Traditional advertisements on publications such as newspapers and magazines were reduced while digital advertising became a popular choice among marketers and advertisers. The expenditure of digital advertising in Thailand had been steadily increasing since 2012.
Leading spenders on digital advertising
Unsurprisingly, many sectors in Thailand have adapted their conventional advertising methods to correspond with the current digital economy. In 2020, the motor vehicle sector was the highest spender on digital advertising in Thailand, accounting for 14 percent of the total digital advertising expenditure in the country. In addition, Facebook ads appeared to be the most popular platform for the motor vehicle sector to launch its digital advertisements in 2019.