Purchase criteria for food in the U.S. 2023

Published by
Umair Bashir,
Feb 13, 2024
"Good taste / flavor" and "Fresh" are the top two answers among U.S. consumers in our survey on the subject of "Purchase criteria for food".
Find this and more survey data on purchase criteria for food in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase criteria for food in the U.S. as of December 2023

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Number of respondents

10,046 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

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Statistics on " Food shopping behavior in the U.S. "

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Store selection

6

Shopping trips

4

Food expenditure

6

Food inflation

6

Factors influencing the purchase decision

7

Grocery shopping online

5

Further related statistics

15

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Topics

Food shopping behavior in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorFood shopping behavior in CanadaOnline grocery shopping in the United Kingdom (UK)
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