What are Tripadvisor’s main business segments and markets?
In 2022, Tripadvisor revised its business structure, focusing on the following segments: Tripadvisor core – including earnings from the company-branded hotels and media advertising opportunities– Viator, and TheFork, which focuses on travel experiences and dining, respectively. While Tripadvisor core generated the biggest profit in 2023, Viator reported the highest year-on-year increase in revenue of Tripadvisor’s business segments, growing by roughly 50 percent.When breaking down Tripadvisor’s global revenue by region, it is clear that the United States represents by far the leading market, accounting for two-thirds of the company's earnings in 2023. Overall, Tripadvisor’s revenue worldwide, combining all three business segments, reached nearly 1.8 billion U.S. dollars that year, the highest figure recorded by the company to date. By contrast, even though Tripadvisor’s net income remained positive in 2023, it experienced a 50 percent annual decline.