Evergrowing amount of pledges
Every year, more and more funds are raised on Kickstarter. Between 2017 and 2024, the total amount of funding pledged to Kickstarter projects more than doubled. Some of the most successfully completed Kickstarter projects raised several million dollars from project backers. E-paper watch Pebble managed to raise more than 20 million U.S. dollars, while the high-tech cooler "Coolest Cooler" raised more than 13 million U.S. dollars during their funding campaign, providing the projects not only with financial but also public support and attention.
The most popular categories
The most popular Kickstarter project category is games, with more than 40,000 fully funded projects as of January 2024. Other successful high-volume categories include film & video, music, art, publishing, and design. The category with the highest success rate, however, was Comics, with a success rate of around 66 percent. As of July 2022, more than 30 million people have pledged their monetary support towards Kickstarter projects. This includes a total of 7.86 million people who backed more than one project on the crowdfunding site, making them so-called repeat backers.