The statistic presents information on the most common types of products that U.S. consumers read online reviews for before making a new purchase. During the April 2017 survey, 54 percent of responding online review users read online restaurant reviews before visiting.
Which types of products or brands have you read online reviews about before purchasing the product?
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online reviews
Overview
8
- Premium Statistic Sources of inspiration for new products in the U.S. 2024
- Premium Statistic Sources of information about products in the U.S. 2024
- Premium Statistic Attitudes towards online shopping in the U.S. 2024
- Premium Statistic Important design characteristics for online shops for U.S. consumers 2018
- Basic Statistic Most important factors of online shopping according to U.S. shoppers 2018
- Basic Statistic Factors that would encourage U.S. consumers to purchase more online 2018
- Basic Statistic U.S. device preference for reading online reviews 2019
- Premium Statistic Most popular mobile in-store shopping activities worldwide 2019
Product reviews
8
- Basic Statistic Number of online product reviews expected by U.S. digital shoppers 2019, by age
- Basic Statistic Information that U.S. internet users find most helpful in product reviews in 2018
- Basic Statistic Key factors for U.S. users to shop via Amazon 2020
- Premium Statistic U.S. Amazon shopper product review trust 2020
- Premium Statistic U.S. consumers confident in having seen fake reviews on Amazon 2024
- Basic Statistic Trust in online customer reviews 2014-2018
- Premium Statistic Frequency of U.S. viewers watching vlogs on social media 2018, by type
- Premium Statistic Leading categories of products in unbox influencer videos on YouTube 2018
Business reviews
4
- Premium Statistic Common ways online shoppers worldwide research unfamiliar digital retailers 2019
- Premium Statistic Share of internet users who checked restaurant information in the U.S. 2018, by age
- Premium Statistic U.S. internet users who checked restaurant information on a smartphone 2018, by age
- Premium Statistic Things U.S. consumers consider positive factors of an attraction 2018
Review platforms
8
- Basic Statistic Yelp quarterly net revenue 2010-2024
- Basic Statistic Yelp: number of unique mobile visitors 2016-2021
- Basic Statistic Yelp: unique visitors via desktop 2013-2020
- Basic Statistic Yelp: quarterly net revenue 2014-2024, by segment
- Basic Statistic Yelp: quarterly net revenue share 2010-2020, by vertical
- Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
- Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
- Premium Statistic Number of listings on Tripadvisor worldwide 2014-2019, by type
Further Content: You might find this interesting as well
Statistics
Worldpay. (June 1, 2017). Which types of products or brands have you read online reviews about before purchasing the product? [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/
Worldpay. "Which types of products or brands have you read online reviews about before purchasing the product?." Chart. June 1, 2017. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/
Worldpay. (2017). Which types of products or brands have you read online reviews about before purchasing the product?. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/
Worldpay. "Which Types of Products or Brands Have You Read Online Reviews about before Purchasing The Product?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/
Worldpay, Which types of products or brands have you read online reviews about before purchasing the product? Statista, https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/ (last visited June 13, 2024)
Which types of products or brands have you read online reviews about before purchasing the product? [Graph], Worldpay, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/