Italy: opinion on electronic payments & customer relationship 2016

This statistic displays the results of a survey in which CEOs and executives were asked to rate the importance of digital payments as a tool to collect information about customers and strengthen the relationship with them in Italy in 2016. According to data, 42.9 percent of the respondents reported that electronic payments were highly important in order to collect information about the customers and strengthen relationships with them.

According to you, how would you rate the degree of importance of electronic payments as a tool to collect information about customers and strengthen the relationship with them?

Characteristic	Share of respondents
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Release date

March 2017

More information

Region

Italy

Survey time period

2016

Number of respondents

130 respondents

Special properties

CEOs and executives

Supplementary notes

This question was phrased by the source as follows: "Secondo Lei, quanto sono importanti i pagamenti elettronici come mezzo per ottenere informazioni sui clienti e, tramite queste, rafforzare le relazioni con loro?".

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