This statistic displays the marketing channels rated as "important" or most important" by independent lodging properties in Europe in 2015. Of responding lodgings, 76 percent considered direct website marketing to be important, while 60 percent thought calls to the property and walk-ins were important.
Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Occupancy rate of bedrooms in Finland 2022-2023, by accommodation type
- Premium Statistic Number of employees, travel accommodation industry, Sweden 2008-2018, by sector
- Premium Statistic Net turnover of the travel accommodation industry in Sweden 2008-2018, by sector
- Premium Statistic Production value of the travel accommodation industry in Sweden 2008-2018, by sector
- Basic Statistic Number of vacation rentals in France 2018, by region
- Premium Statistic Nights spent in accommodation in Faroe Islands 2017, type of accommodation
- Basic Statistic Italy: share of holiday accommodations with internet connection 2018, by region
- Basic Statistic Italy: cities with highest share of accommodations offering internet access 2018
- Basic Statistic Gîte of France: number of vacation rentals in France 2016, by region
- Basic Statistic Fastest-growing destinations for Airbnb bookings worldwide in 2015
About the region
10
- Premium Statistic European independent lodging market: effectiveness of marketing channels 2015
- Premium Statistic Number of accommodation establishments in Prague 2012-2022
- Premium Statistic Number of rooms in accommodation establishments in Prague 2012-2022
- Premium Statistic Number of beds in accommodation establishments in Prague 2012-2022
- Premium Statistic Number of overnight visitors to Prague 2012-2023
- Premium Statistic Number of overnight visitors in Prague 2015-2023, by month
- Premium Statistic Number of Airbnb listings in selected European cities 2023
- Basic Statistic Airbnb listings in London 2023, by room type
- Basic Statistic Hotel industry turnover in European countries in 2020
- Basic Statistic Number of hotel bedrooms in Europe 2019, by country
Selected statistics
3
Other regions
10
- Premium Statistic Hotel bookings made online in the Nordics 2017
- Basic Statistic Number of hostels in Finland 2015-2020
- Basic Statistic Personal trips taken by French people traveling to France 2013-2017, by region
- Basic Statistic Fastest-growing summer destinations for Airbnb bookings in the U.S. in 2014
- Premium Statistic Hotels and similar accommodation in Norwegian cities 2021
- Premium Statistic Number of Airbnb listings in New York in 2020, by accommodation type
- Premium Statistic Leading Airbnb summer destinations worldwide 2019, based on summer booking growth
- Premium Statistic Turnover of NH Hotel Group in the Netherlands 2014-2018
- Premium Statistic Total number of Airbnb listings in Hong Kong 2020, by accommodation type
- Premium Statistic Number of Airbnb listing in Greater London in 2020, by accommodation type
Related statistics
10
- Premium Statistic Casino hotel industry market size in the U.S. 2011-2022
- Premium Statistic Casino hotel industry business count in the U.S. 2011-2022
- Premium Statistic Casino hotel industry employee count in the U.S. 2011-2022
- Premium Statistic Number of Airbnb listings for long-term rent in Paris in 2020, by accommodation type
- Premium Statistic Number of Airbnb listings for long-term rent in London in 2020, by accommodation type
- Premium Statistic Average daily rate of Airbnb listings in New York 2020, by accommodation type
- Premium Statistic Number of Airbnb listings in Paris in 2020, by accommodation type
- Premium Statistic Average daily rate of Airbnb listings in Greater London 2020, by accommodation type
- Premium Statistic Average daily rate of Airbnb listings in Paris 2020, by accommodation type
- Premium Statistic Average rating of Airbnb listings in Paris in 2020, by accommodation type
Further related statistics
10
- Private short-term rentals booked with Airbnb in New York City in 2010 and 2014
- Quarterly average daily rate of hotels in San Diego 2016-2017
- Quarterly average daily rate in hotels in Washington D.C. 2016-2017
- Quarterly average daily rate of hotels in Brussels 2010-2017
- Quarterly average daily rate of hotels in Houston 2016-2017
- Quarterly average daily rate of hotels in Indianapolis 2016-2017
- Quarterly average daily rate of hotels in New York 2016-2017
- Quarterly average daily rate of hotels in Philadelphia 2016-2017
- Quarterly average daily rate of hotels in Portland 2016-2017
- Quarterly average daily rate of hotels in Seattle 2016-2017
Further Content: You might find this interesting as well
Statistics
- Private short-term rentals booked with Airbnb in New York City in 2010 and 2014
- Quarterly average daily rate of hotels in San Diego 2016-2017
- Quarterly average daily rate in hotels in Washington D.C. 2016-2017
- Quarterly average daily rate of hotels in Brussels 2010-2017
- Quarterly average daily rate of hotels in Houston 2016-2017
- Quarterly average daily rate of hotels in Indianapolis 2016-2017
- Quarterly average daily rate of hotels in New York 2016-2017
- Quarterly average daily rate of hotels in Philadelphia 2016-2017
- Quarterly average daily rate of hotels in Portland 2016-2017
- Quarterly average daily rate of hotels in Seattle 2016-2017
Phocuswright. (December 16, 2015). Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/540488/independent-lodging-marketing-channels-europe-eu/
Phocuswright. "Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015 ." Chart. December 16, 2015. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/540488/independent-lodging-marketing-channels-europe-eu/
Phocuswright. (2015). Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015 . Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/540488/independent-lodging-marketing-channels-europe-eu/
Phocuswright. "Marketing Channels Rated as "Important" or "Most Important" in The Independent Lodging Market in Europe in 2015 ." Statista, Statista Inc., 16 Dec 2015, https://www.statista.com/statistics/540488/independent-lodging-marketing-channels-europe-eu/
Phocuswright, Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015 Statista, https://www.statista.com/statistics/540488/independent-lodging-marketing-channels-europe-eu/ (last visited June 10, 2024)
Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015 [Graph], Phocuswright, December 16, 2015. [Online]. Available: https://www.statista.com/statistics/540488/independent-lodging-marketing-channels-europe-eu/