As of 2023, Real Madrid's deal with Adidas was the most valuable kit supplier deal in Europe, being worth 120 million euros per year. Meanwhile, Manchester United's latest deal with Adidas - which runs from 2025 to 2035 -was worth around 106 million euros per year.
Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars)
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Football Benchmark. (August 17, 2023). Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark. "Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars)." Chart. August 17, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark. (2023). Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark. "Most Valuable Kit Supplier Deals in The Big Five Soccer Leagues in Europe as of 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/
Football Benchmark, Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/ (last visited May 19, 2024)
Most valuable kit supplier deals in the Big Five soccer leagues in Europe as of 2023 (in million U.S. dollars) [Graph], Football Benchmark, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/412098/football-club-kit-supplier-deals/