In 2019, digital advertising spending in South Africa had a year-on-year growth rate of 21 percent. A year later, when the ad market was experiencing the repercussions of the COVID-10 pandemic, the growth rate slowed down to eight percent. However, the source projected that it would pick up again in 2021.
Change in digital advertising spending in South Africa from 2019 to 2021
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Statistics
Magna. (December 7, 2020). Change in digital advertising spending in South Africa from 2019 to 2021 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. "Change in digital advertising spending in South Africa from 2019 to 2021." Chart. December 7, 2020. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. (2020). Change in digital advertising spending in South Africa from 2019 to 2021. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. "Change in Digital Advertising Spending in South Africa from 2019 to 2021." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna, Change in digital advertising spending in South Africa from 2019 to 2021 Statista, https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/ (last visited June 01, 2024)
Change in digital advertising spending in South Africa from 2019 to 2021 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/