Finland: preferred consumer product information sources 2013

Source of information that consumers in Finland turn to first when making a purchase decision as of November 2013

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Release date

March 2014

Region

Finland

Survey time period

November 2013

Number of respondents

440 respondents

Supplementary notes

Generation Y, the digital natives born between 1980 and 1995, and Generation X, born between 1964 and1979, were surveyed.

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