Deciding which content to watch on OTT services South Korea 2023, by platform
According to a survey on video streaming service content conducted in South Korea in May 2023, more than 77 percent of respondents using Wavve stated they directly searched the content they already knew they wanted to watch on the platform. This was the most common method to decide on content to watch among all video stream service users in this survey. Only between three and six percent of respondents stated they watch content that was randomly selected.