In 2023, television was the recipient of 90 percent of all advertising investments in Portugal. Internet advertising received almost four percent of ad investments made in the country, and outdoor advertising was placed third, with 2.2 percent of ad investments.
Distribution of advertising investments in Portugal in 2023, by medium
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Grupo Marktest. (February 6, 2024). Distribution of advertising investments in Portugal in 2023, by medium [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. "Distribution of advertising investments in Portugal in 2023, by medium." Chart. February 6, 2024. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. (2024). Distribution of advertising investments in Portugal in 2023, by medium. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. "Distribution of Advertising Investments in Portugal in 2023, by Medium." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest, Distribution of advertising investments in Portugal in 2023, by medium Statista, https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/ (last visited June 01, 2024)
Distribution of advertising investments in Portugal in 2023, by medium [Graph], Grupo Marktest, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/