According to a 2023 survey conducted in Vietnam, approximately 73.4 percent of respondents stated they purchased clothes and footwear online, making it their most popular online purchase category. In comparison, nearly three percent of the survey participants purchased luxury goods through online channels.
Most popular online product categories among consumers in Vietnam as of January 2023
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Standard Insights. (April 5, 2023). Most popular online product categories among consumers in Vietnam as of January 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1382024/vietnam-popular-online-product-categories/
Standard Insights. "Most popular online product categories among consumers in Vietnam as of January 2023." Chart. April 5, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1382024/vietnam-popular-online-product-categories/
Standard Insights. (2023). Most popular online product categories among consumers in Vietnam as of January 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1382024/vietnam-popular-online-product-categories/
Standard Insights. "Most Popular Online Product Categories among Consumers in Vietnam as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1382024/vietnam-popular-online-product-categories/
Standard Insights, Most popular online product categories among consumers in Vietnam as of January 2023 Statista, https://www.statista.com/statistics/1382024/vietnam-popular-online-product-categories/ (last visited June 01, 2024)
Most popular online product categories among consumers in Vietnam as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1382024/vietnam-popular-online-product-categories/