Instagram: average post engagement 2020, by vertical
In 2020, posts from political and educational accounts on Instagram reported high engagement rates, with an average of 2.74 percent and 2.56 percent for the examined period, respectively. By comparison, posts by accounts in the retail, beauty, and e-commerce verticals reported low engagement rates on Instagram among all the examined verticals. The media engagement rate across all industry verticals was of 1.16 percent.