Casual gaming app CPI worldwide 2023-2024, by genre
Between April 1, 2023, and April 1, 2024, the average cost per install of (CPI) of lifestyle gaming apps globally was 2.95 U.S. dollars. In comparison, puzzle gaming apps had a CPI of 2.23 U.S. dollars. The overage CPI for casual gaming apps increased compared to the previous measured period.