Rakuten Insight in May 2023, around 37 percent of Thai respondents aged 25 to 34 years old who have purchased an item or product endorsed by an influencer stated that they wanted to purchase such product anyway, regardless of who was promoting it. The same survey found that around 82 percent of the respondents in the country followed at least one influencer on social media.
According to a survey on social media influencers conducted by Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age
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Statistics
Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age." Chart. June 12, 2023. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Thailand as of May, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age Statista, https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/ (last visited June 12, 2024)
Reasons for purchasing a product endorsed by an influencer in Thailand as of May, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202171/thailand-reasons-buying-product-with-influencer-endorsement-by-age/