Popular online marketplaces for physical goods in Nigeria 2020
As of 2020, Jumia was by far the most popular online marketplace for physical goods in Nigeria, with an estimated number of visitors reaching 147 million. The company is based in Nigeria and operates in many other African countries. Other popular online marketplaces in Nigeria in that year were Jiji and Konga, which counted some 54 million and 23 million web visitors, respectively.