Due to the coronavirus pandemic, four media houses in Sweden stated in a survey to expect a decrease of 41 to 50 percent of their newspaper advertising revenue in April 2020 compared to the same period last year. The same number of media houses expected a similar decrease in advertisement income for the whole year 2020. Two publishers expected a decrease in ad revenue of 21 to 30 percent for April 2020, while just one company expected a decline of 61 to 70 percent for the year 2020.
How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year?
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Coronavirus impact on the advertising industry in the United Kingdom
Industry forecasts
5
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Ad spend growth in Western Europe 2000-2024
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, forecast by media
Traditional advertising
8
- Premium Statistic Coronavirus impact on TV advertising growth y-o-y in Europe 2020
- Premium Statistic Coronavirus impact on TV advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on cinema advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on radio advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on newsbrand advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter
- Premium Statistic Out-of-home advertising impacts during COVID-19 in the UK 2020, by environment
- Premium Statistic Change in OOH advertising impacts during COVID-19 in the UK 2020
Online advertising
7
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Premium Statistic Coronavirus impact on online advertising spend in the UK in 2020, by quarter
- Premium Statistic Google search volume increase during COVID-19 outbreak in the UK 2020, by category
- Premium Statistic Most searched keywords on google during COVID-19 outbreak in the UK 2020
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2024
- Premium Statistic Most popular Instagram topics during Covid-19 in the UK in 2020, by growth increase
- Premium Statistic Most unpopular Instagram topics during Covid-19 in the UK in 2020, by growth decrease
Brands
5
- Premium Statistic Coronavirus impact on brand marketers in the UK April 2020
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
Coping strategies
7
- Premium Statistic Financial implications for marketing organizations due to coronavirus UK 2020
- Premium Statistic COVID-19: working from home risk to marketing organizations in the UK in 2020
- Premium Statistic Schemes and coping strategies of marketers during coronavirus outbreak in the UK 2020
- Premium Statistic Staff retention among marketing organizations during the coronavirus outbreak UK 2020
- Premium Statistic Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020
- Premium Statistic Marketers' opinions on business planning during the coronavirus outbreak UK 2020
- Premium Statistic COVID-19: working from home and work-life balance of marketers in the UK in 2020
Further related statistics
10
- Digital news purchases worldwide 2023
- Comcast Corporation's net income 2006-2023
- Number of Dish Network's subscribers 2011-2022
- CBS Corporation's net income 2006-2018
- CBS Corporation's cable network revenue 2008-2018
- Washington Post Company's net income from 2006 to 2012
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- UK console gaming reach 2015-2023, by gender
- Consumer magazine industry revenue in North America 2008 -2016
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
Further Content: You might find this interesting as well
Statistics
- Digital news purchases worldwide 2023
- Comcast Corporation's net income 2006-2023
- Number of Dish Network's subscribers 2011-2022
- CBS Corporation's net income 2006-2018
- CBS Corporation's cable network revenue 2008-2018
- Washington Post Company's net income from 2006 to 2012
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- UK console gaming reach 2015-2023, by gender
- Consumer magazine industry revenue in North America 2008 -2016
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
Dagens Media. (March 31, 2020). How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year? [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1108938/impact-of-the-coronavirus-on-newspaper-advertising-revenue-in-sweden/
Dagens Media. "How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year?." Chart. March 31, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1108938/impact-of-the-coronavirus-on-newspaper-advertising-revenue-in-sweden/
Dagens Media. (2020). How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year?. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1108938/impact-of-the-coronavirus-on-newspaper-advertising-revenue-in-sweden/
Dagens Media. "How Much Would You Estimate The Decrease of Your Advertising Revenue for April 2020 and The Whole Year 2020, Compared to The Same Period Last Year?." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1108938/impact-of-the-coronavirus-on-newspaper-advertising-revenue-in-sweden/
Dagens Media, How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year? Statista, https://www.statista.com/statistics/1108938/impact-of-the-coronavirus-on-newspaper-advertising-revenue-in-sweden/ (last visited June 10, 2024)
How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year? [Graph], Dagens Media, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1108938/impact-of-the-coronavirus-on-newspaper-advertising-revenue-in-sweden/