especially with the younger demographic, and in particular with “Generation Z”. As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok.
TikTok was launched back in September 2017, at which time it was used by 1.8 percent of smartphone users in the United Kingdom (UK). Since then, the video-sharing social media app has really taken off, Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019
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WARC. (January 28, 2020). Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC. "Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019." Chart. January 28, 2020. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC. (2020). Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC. "Share of Smartphone Users on Tiktok in The United Kingdom (Uk) from 2017 to 2019." Statista, Statista Inc., 28 Jan 2020, https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC, Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019 Statista, https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/ (last visited June 01, 2024)
Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019 [Graph], WARC, January 28, 2020. [Online]. Available: https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/