Japan: leading wearable device brands by gender 2022

According to a survey conducted by Rakuten Insight in 2022, 57 percent of female respondents who either owned a smartwatch or a wearable fitness or activity tracker stated that they own a Samsung product. At the same time, 44 percent of male wearable device owners owned an Applewatch.

Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender

Characteristic	Female	Male
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

October 2022

More information

Region

Japan

Survey time period

September 8 to 30, 2022

Number of respondents

129 respondents*

Age group

16 years and older

Special properties

36 female and 96 male respondents; multiple answers possible

Method of interview

Online survey

Supplementary notes

*The original sample size consisted of 732 people, of which 129 respondents owned smartwatches or wearable fitness/activity trackers.

Original survey question: "If yes, which of these brand(s) do you own?"

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